Posted on March 15th, 2012
2
Welcome back! Today we’re going to go into more detail on how to create your Pinterest account and how to optimize it. Since our discussion is about how to market on Pinterest then I’m assuming this is for your business, hence make sure to use the same email address that you use for business. Also, keep in mind it’s easier if it’s the email address is the same as either Twitter and/or Facebook when you create your account.
Creating a new account:
Creating a new account:
- Request an invitation either from Pinterest directly or
- Request an invitiation from someone you know who has a pinterest account, it’s usually much faster to get an invitation from another pinterest user, Pinterest can take from 24-72 hours.
- Company description
- Logo or personal photo if it’s a small company
- Links to your website and social media accounts
My philosophy with social media is that people like to connect with people, so if you have a company that has less than 5 employees, I recommend optimizing your pinterest account with your photo and name and then information about your company in the description box.
As with anything in social media, a completed profile is very important to include specific information about who you are what you do and products you sell. This is also very important for the search engines because these profiles are indexed, if you know what your strong keywords are then use them in your description.
2) Create your first pinboard:
When going through the set up process pinterest will take your several steps, after you are asked to find friends to follow the next step will be “create your first pinboards”
As with anything in social media, a completed profile is very important to include specific information about who you are what you do and products you sell. This is also very important for the search engines because these profiles are indexed, if you know what your strong keywords are then use them in your description.
2) Create your first pinboard:
When going through the set up process pinterest will take your several steps, after you are asked to find friends to follow the next step will be “create your first pinboards”
You can use the preset topics, delete and type in your own topics, or add a topic from the side bar on your right hand side labeled “other Pinboard ideas”. Ensure each column contains only one topic. Then click on the blue button labeled “Create” below the form.
This will take you to a temporary page showing “creating boards” and then a new page where you will get a Pinterest bookmarklet called “Pin It”.
3) Get Pinterest Bookmarklet to Make It Easy to Pin Your Interests (Pinterest)
This new page is very important. Pinterest bookmarklet simplifies clipping pictures from different websites across the web.
1. At the top of the page, you will be prompted to add a “Pin It” button to your Bookmarks Bar. This is very easy to do.
This will take you to a temporary page showing “creating boards” and then a new page where you will get a Pinterest bookmarklet called “Pin It”.
3) Get Pinterest Bookmarklet to Make It Easy to Pin Your Interests (Pinterest)
This new page is very important. Pinterest bookmarklet simplifies clipping pictures from different websites across the web.
1. At the top of the page, you will be prompted to add a “Pin It” button to your Bookmarks Bar. This is very easy to do.
Click and hold the “Pin It” button on the webpage, and move it to the bookmarks toolbar. Ensure a little blue line appears before you release your grip.
The button that attaches to the bookmark toolbar is the button you will be using to pin pictures and videos from various websites.
**If you missed this page during your setting up process, go to the top right hand corner of your Pinterest page, move your mouse cursor to “About” and select “Pin it Button”.
4) Update Your Pinterest Profile Page and Invite Friends
It’s time to update your profile page, and then invite your friends over from other social networks.
a) Move your mouse cursor to the top right hand corner of your Pinterest page, towards your name and picture, and select “Settings” from the drop-down list.
b) This will take you to a form where you can update your profile information, change your profile picture, find friends, link to Facebook and/or Twitter or even delete your account.
c) Scroll down towards the bottom of the page. Turn on two important buttons – “Link to Facebook” and “Link to Twitter”. These will connect your Pinterest account to the two social networks. Then Click on the button labeled “Find Facebook Friends on Pinterest
*Very important* sure you keep “Hide your pinterest profile from search engines” checked to OFF, so your profile can get indexed in search.
**If you missed this page during your setting up process, go to the top right hand corner of your Pinterest page, move your mouse cursor to “About” and select “Pin it Button”.
4) Update Your Pinterest Profile Page and Invite Friends
It’s time to update your profile page, and then invite your friends over from other social networks.
a) Move your mouse cursor to the top right hand corner of your Pinterest page, towards your name and picture, and select “Settings” from the drop-down list.
b) This will take you to a form where you can update your profile information, change your profile picture, find friends, link to Facebook and/or Twitter or even delete your account.
c) Scroll down towards the bottom of the page. Turn on two important buttons – “Link to Facebook” and “Link to Twitter”. These will connect your Pinterest account to the two social networks. Then Click on the button labeled “Find Facebook Friends on Pinterest
*Very important* sure you keep “Hide your pinterest profile from search engines” checked to OFF, so your profile can get indexed in search.
5) Pinterest Etiquette
There are 2 very important points to discuss, aside from the obvious- be respectful, no foul language etc.
1) Preserving the integrity of the original content is key with Pinterest, let’s say for example that you took a great photo of your dog doing something cute, you shared it on Facebook to your friends and family and then someone decided they liked it and decided to use on their account..and so on and so on...No one bothered to mention that you are the original owner of the photo. There are also many legal ramifications to this and I won’t get into any detail, the moral of the story is to keep the integrity of the original work intact. There are tools to find out where the original photo came from and we will get into tools in Part 3. The easiest way to preserving the integrity is to link the photo back to it’s original source.
When a photo is uploaded from your desktop you can actually add the link under the “edit” tab of the photo.
** For product affiliates: Product photos can be used and then the link can be changed to your affiliate link in the “edit” section of the photo.
There are 2 very important points to discuss, aside from the obvious- be respectful, no foul language etc.
1) Preserving the integrity of the original content is key with Pinterest, let’s say for example that you took a great photo of your dog doing something cute, you shared it on Facebook to your friends and family and then someone decided they liked it and decided to use on their account..and so on and so on...No one bothered to mention that you are the original owner of the photo. There are also many legal ramifications to this and I won’t get into any detail, the moral of the story is to keep the integrity of the original work intact. There are tools to find out where the original photo came from and we will get into tools in Part 3. The easiest way to preserving the integrity is to link the photo back to it’s original source.
When a photo is uploaded from your desktop you can actually add the link under the “edit” tab of the photo.
** For product affiliates: Product photos can be used and then the link can be changed to your affiliate link in the “edit” section of the photo.
2) Avoid self promotion: Pinterest states: “pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try NOT to use pinterest
purely as a tool for self-promotion.”
Bottom line is, followers will stop following you if there’s too much self promotion, build the relationship first, share, give and then sprinkle some promotion of products or services within the context of platform:
purely as a tool for self-promotion.”
Bottom line is, followers will stop following you if there’s too much self promotion, build the relationship first, share, give and then sprinkle some promotion of products or services within the context of platform:
10 Pinterest Board Ideas:
1) Powdered diet shake: A seller of a powdered diet shake can create a pin with a great recipe using the powdered diet shake , take a photo and then upload it to pinterest with the recipe right below it. Add the link back to your product page under the edit tab of the photo.
Another idea for the same product would be to take a before and after photo of someone who had great success with the diet shake include the details below the photo and again link it back to the product page.
2) Skin care: Share a before and after photo of skin improvement with details of the regimen used below it. Link the photo back to the product page.
3) Do it yourself TV installation DIY: Share a photo of someone trying to install a flat screen tv, the first few sentences of instructions below it and then it links back to the original article.
4) Etsy or similar platforms: Share a photo of your creation with a description right below it and link it back to the actual product.
5) Workout videos: Share a before/after pictures with a description below it and link back to product page.
6) Olive oil: Share a photo of a great recipe that uses olive oil or find a royalty free photo online, add a description below it, link it back to your website with the recipe.
7) Wines: Share a photo of a great meal pared with the wine you are promoting, a description of why you chose that wine with that meal and then a link back to the product page of the wine.
8) Product affiliates: Share a photo provided to you with creative tips and uses or description below and a link back to your product page.
9) Chiropractor: Share a photo of an exercise that is recommended for healthy back care, add a description below and a link back to website.
10) Life or business coach: Curate photos that motivate or move you in some way, add a motivational quote or phrase, or part of a speech below it, OR use a photo editor and create a whole new photo with the quote or funny saying in the photo. Share and link back to your site.
11) Property Managers: Create a board for each property and share images and details of the property.
When sharing photos you can also use hastags# in the description, very similar to twitter and other pinterest users can be tagged by using the @ sign in front of the users name.
As you can see there are many things to create and share on pinterest. It’s a tool that can deliver a big boost to your website traffic, in fact many have seen an increase of 30% in traffic and sales from Pinterest.
In part 3 of Marketing on Pinterest we will go into optimizing your boards for search engine optimization as well as how to find followers, increase virality of a pin/board and tools available to measure results (very few at the moment)
Until then...happy pinning!
Part 3 is coming real soon!
Click here for part 1
1) Powdered diet shake: A seller of a powdered diet shake can create a pin with a great recipe using the powdered diet shake , take a photo and then upload it to pinterest with the recipe right below it. Add the link back to your product page under the edit tab of the photo.
Another idea for the same product would be to take a before and after photo of someone who had great success with the diet shake include the details below the photo and again link it back to the product page.
2) Skin care: Share a before and after photo of skin improvement with details of the regimen used below it. Link the photo back to the product page.
3) Do it yourself TV installation DIY: Share a photo of someone trying to install a flat screen tv, the first few sentences of instructions below it and then it links back to the original article.
4) Etsy or similar platforms: Share a photo of your creation with a description right below it and link it back to the actual product.
5) Workout videos: Share a before/after pictures with a description below it and link back to product page.
6) Olive oil: Share a photo of a great recipe that uses olive oil or find a royalty free photo online, add a description below it, link it back to your website with the recipe.
7) Wines: Share a photo of a great meal pared with the wine you are promoting, a description of why you chose that wine with that meal and then a link back to the product page of the wine.
8) Product affiliates: Share a photo provided to you with creative tips and uses or description below and a link back to your product page.
9) Chiropractor: Share a photo of an exercise that is recommended for healthy back care, add a description below and a link back to website.
10) Life or business coach: Curate photos that motivate or move you in some way, add a motivational quote or phrase, or part of a speech below it, OR use a photo editor and create a whole new photo with the quote or funny saying in the photo. Share and link back to your site.
11) Property Managers: Create a board for each property and share images and details of the property.
When sharing photos you can also use hastags# in the description, very similar to twitter and other pinterest users can be tagged by using the @ sign in front of the users name.
As you can see there are many things to create and share on pinterest. It’s a tool that can deliver a big boost to your website traffic, in fact many have seen an increase of 30% in traffic and sales from Pinterest.
In part 3 of Marketing on Pinterest we will go into optimizing your boards for search engine optimization as well as how to find followers, increase virality of a pin/board and tools available to measure results (very few at the moment)
Until then...happy pinning!
Part 3 is coming real soon!
Click here for part 1
Posted on March 13th, 2012
I’m sure you’ve heard the rumblings of a new kid on the social media block....you know, the one that has grown 155% just from December 2011-January 2012 and beat out Linkedin and Google+ on Hitwise’s list? . If you haven’t heard about Pinterest it is the new social media platform that has changed the way marketing is done today.
Many were surprised and shocked at the meteoric rise of such a new baby in town, but I wasn’t surprised. I had been using it for about a year by that time and it is truly addicting! For me and many of my friends it was something that we could do in the middle of the day and totally check out even if it was for just 15 minutes . During that time we could look at pretty pictures, dream a bit, shop a bit, start a new hobby...it was a very quick and easy way to digest a lot of information.
But what is Pinterest? In this 3 part series I am going to explain what it is and how to use it to increase traffic to your site; how it will help your search engine optimization and how to effectively market your products and services...so let’s get started!
What is Pinterest?
Pinterest is a social media platform that uses one of our most prominent senses of vision to generate a happy feeling....well, that’s probably not how most would describe it.., but at the root of it all that is what it does! Anyway, in “technical” terms, Pinterest is a social media platform that uses images, videos and vision boards to visually share, curate and discover new ideas, talents, interests, products and information.
Pins- are the images added to Pinterest, imagine taking a bulletin board and pinning a photo on to it, on pinterest the pin is the photo and the “pinboard” is a virtual bulletin board.
Pinboard- a virtual bulletin board. You can have as many as you like and each one can be a different theme.
Pinning- the act of pinning an image onto a pinboard.
Repin- repinning or reposting somebody elses pin on your pinboard.
Pinner- is a person who uses Pinterest and “pins” images onto a pinboard. A pinner can upload an image directly to pinterest or pin it from another website. A link will be created and stays intact if the image is repinned.
Pin it Button- a button that facilitates sharing. It can be placed on your browser where you can pin from anywhere on the web or a website owner can add a “pin it button” directly to their site.
Members are encouraged to interact with people and content on the site. You can browse images, “like” “comment” and “share” additionally you can follow and be followed, as well as follow certain boards that interest you instead of a persons entire collection.
This is how Pinterest describes their site:
"Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interest."
Pinterest is deeply integrated with other social sites. It enables you to sign in with Facebook or Twitter and you can post directly to your Facebook feed while you are repinning. You also have to option of displaying your activity continuously on Facebook where your friends can interact with the content.
What are the benefits of using a “Pin it” button on my blog or website?
If you have a “pin it” button on each of your pages, any images or infographics can be easily shared on pinterest. There is a two fold benefit to this:
1) It creates a back link to your site, it is a “no follow” link, and many will argue with me on this one but ”no follow” links ARE beneficial for search engine optimization, so it will add value! I’ll leave the argument of “do follow” vs “no follow” for another time.
2) Because there is a link back to your site, when people click on the image, it will send them back to your site, and that means more traffic and eyeballs.
In part 2 of “How to use Pinterest for Business” we will go into how to optimize your account, your boards and your pins,as well as Pinterest etiquette...so stay tuned!
How to join Pinterest: Surprisingly, you still need an invitation to join, however if you need an invite just send me a message with your name and email and I’ll send you an invite asap!. Happy Pinning!!
Click here for part 2
Many were surprised and shocked at the meteoric rise of such a new baby in town, but I wasn’t surprised. I had been using it for about a year by that time and it is truly addicting! For me and many of my friends it was something that we could do in the middle of the day and totally check out even if it was for just 15 minutes . During that time we could look at pretty pictures, dream a bit, shop a bit, start a new hobby...it was a very quick and easy way to digest a lot of information.
But what is Pinterest? In this 3 part series I am going to explain what it is and how to use it to increase traffic to your site; how it will help your search engine optimization and how to effectively market your products and services...so let’s get started!
What is Pinterest?
Pinterest is a social media platform that uses one of our most prominent senses of vision to generate a happy feeling....well, that’s probably not how most would describe it.., but at the root of it all that is what it does! Anyway, in “technical” terms, Pinterest is a social media platform that uses images, videos and vision boards to visually share, curate and discover new ideas, talents, interests, products and information.
Pins- are the images added to Pinterest, imagine taking a bulletin board and pinning a photo on to it, on pinterest the pin is the photo and the “pinboard” is a virtual bulletin board.
Pinboard- a virtual bulletin board. You can have as many as you like and each one can be a different theme.
Pinning- the act of pinning an image onto a pinboard.
Repin- repinning or reposting somebody elses pin on your pinboard.
Pinner- is a person who uses Pinterest and “pins” images onto a pinboard. A pinner can upload an image directly to pinterest or pin it from another website. A link will be created and stays intact if the image is repinned.
Pin it Button- a button that facilitates sharing. It can be placed on your browser where you can pin from anywhere on the web or a website owner can add a “pin it button” directly to their site.
Members are encouraged to interact with people and content on the site. You can browse images, “like” “comment” and “share” additionally you can follow and be followed, as well as follow certain boards that interest you instead of a persons entire collection.
This is how Pinterest describes their site:
"Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interest."
Pinterest is deeply integrated with other social sites. It enables you to sign in with Facebook or Twitter and you can post directly to your Facebook feed while you are repinning. You also have to option of displaying your activity continuously on Facebook where your friends can interact with the content.
What are the benefits of using a “Pin it” button on my blog or website?
If you have a “pin it” button on each of your pages, any images or infographics can be easily shared on pinterest. There is a two fold benefit to this:
1) It creates a back link to your site, it is a “no follow” link, and many will argue with me on this one but ”no follow” links ARE beneficial for search engine optimization, so it will add value! I’ll leave the argument of “do follow” vs “no follow” for another time.
2) Because there is a link back to your site, when people click on the image, it will send them back to your site, and that means more traffic and eyeballs.
In part 2 of “How to use Pinterest for Business” we will go into how to optimize your account, your boards and your pins,as well as Pinterest etiquette...so stay tuned!
How to join Pinterest: Surprisingly, you still need an invitation to join, however if you need an invite just send me a message with your name and email and I’ll send you an invite asap!. Happy Pinning!!
Click here for part 2
by Lisa on October 15th, 2011
Marketing use to be so much easier, well, if you had a lot of money. Typically a business would have a budget to do direct mail, trade shows, advertising, seminars, and everyone’s personal favorite...the cold call. With a boat load of money and some effort, you’d see the leads pour in.
Now people are just overwhelmed with advertising, commercials, spam, billboards...you name it, it’s in your face 24/7! And it’s so much easier to block those messages out with “do not call list”, spam blockers, caller ID, digital recorders to fast forward through commercials. Bottom line, the old type of marketing just doesn't work as well as it use to.
Enter in the 21st century new marketing, one that is about attracting the prospect not shoving a message in their face! Today it’s about getting the prospects attention through inbound marketing or attracting the customer. However, this new type of marketing requires the use of so many different messages in many different platforms like blogging, tweeting, Facebooking. There is an abundance of platforms, sites, software and techniques that are all disconnected, and although many are free they take time and knowledge to knowledge to figure it all out.
The incredible reach of social media, blogging, and tweeting for business is not just for companies that have the experience, staff, or budget. Solo entrepreneurs can tap into this resource too--with only great aspirations to grow your business.
This is where a digital marketer can help, someone who has experience with all of these tools, techniques and platforms can increase your lead flow and your brand recognition. Whether you’re the local dry cleaner or a national grocery store digital marketing can make a big impact on your bottom line!
Now people are just overwhelmed with advertising, commercials, spam, billboards...you name it, it’s in your face 24/7! And it’s so much easier to block those messages out with “do not call list”, spam blockers, caller ID, digital recorders to fast forward through commercials. Bottom line, the old type of marketing just doesn't work as well as it use to.
Enter in the 21st century new marketing, one that is about attracting the prospect not shoving a message in their face! Today it’s about getting the prospects attention through inbound marketing or attracting the customer. However, this new type of marketing requires the use of so many different messages in many different platforms like blogging, tweeting, Facebooking. There is an abundance of platforms, sites, software and techniques that are all disconnected, and although many are free they take time and knowledge to knowledge to figure it all out.
The incredible reach of social media, blogging, and tweeting for business is not just for companies that have the experience, staff, or budget. Solo entrepreneurs can tap into this resource too--with only great aspirations to grow your business.
This is where a digital marketer can help, someone who has experience with all of these tools, techniques and platforms can increase your lead flow and your brand recognition. Whether you’re the local dry cleaner or a national grocery store digital marketing can make a big impact on your bottom line!
by Lisa on October 13th, 2011
Search engines are the mainstay of our society today, honestly what would we do if we didn’t have a search engine to seek out a product, a location or information from the most mundane question? Therefore, the first goal of a business website is to generated targeted traffic to it’s site and the most efficient to do that is to have the site indexed in the search engines and prominently placed in front of it’s audience on a regular bases.
First, let’s get some myths about search engine optimization out of the way.
SEO is not Witchcraft, Voodoo or Shamanism:
Neither does it require any special chants, ceremonial fires, or vestments, although some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO guru can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and many times money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. But, be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.
SEO is not Pay-per-Click:
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. Not to mention the constant algorithm changes that occur with the giant Google which essentially will slap you when you lose half of your traffic over night!
With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, (taking into account the absence of any tricks that are not following Google’s best practices) long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.
No one...I repeat...no one...let me say it again...NO ONE can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "neon purple stunted widgets with pink Polka-dots and icing") that no one will ever likely use such a term, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, is they are really doing pay per click and not organic search engine optimization, either way these are deceptive practices and you’ll lose your hard earned money.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.
First, let’s get some myths about search engine optimization out of the way.
SEO is not Witchcraft, Voodoo or Shamanism:
Neither does it require any special chants, ceremonial fires, or vestments, although some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO guru can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and many times money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. But, be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.
SEO is not Pay-per-Click:
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. Not to mention the constant algorithm changes that occur with the giant Google which essentially will slap you when you lose half of your traffic over night!
With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, (taking into account the absence of any tricks that are not following Google’s best practices) long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.
No one...I repeat...no one...let me say it again...NO ONE can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "neon purple stunted widgets with pink Polka-dots and icing") that no one will ever likely use such a term, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, is they are really doing pay per click and not organic search engine optimization, either way these are deceptive practices and you’ll lose your hard earned money.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.
by Lisa on October 12th, 2011
Digital marketing incorporates all facets of online media. In a nutshell, it is social media, blogging, video blogging, article marketing, tweeting, SEO, online press releases, and mobile marketing. Digital marketing can target many of these tools and platforms at the same time.
If you have an online store then digital marketing is about building a digital business with these methods. Additionally, building a brand, generating conversions, creating relationships and building trust can be accomplished while using while using content in conjunction with these tools.
However, if you have a brick and mortar store then digital marketing will compliment and support your offline marketing efforts to help drive traffic into your business. Although the goals and intentions are the same, some of the platforms and tools will be different.
While there are hundreds of ways to execute a digital marketing or social media campaign and just as many ways to calculate the ROI of social media, the general consensus is that blogging, Facebook, Twitter, Youtube and many others are worthwhile tools that can add a lot of value to your marketing campaign.
Here are some tips to keep in mind while engaging in a social media or digital marketing campaign.
1. Know your audience
2. Stay human- digital marketing is about engaging with people not brands.
3..Listen, listen, listen and respond.
4. Have one voice of your brand and keep the voice consistent. If you're a small business this is much easier to achieve, if you're a corporation it's important to have either a team or a person keep the same voice.
5. Know your tools and how to use them.
6. Engage with your audience. Create dialogue
7. Keep a steady pace with your message, yet diversify your timing.
If you have an online store then digital marketing is about building a digital business with these methods. Additionally, building a brand, generating conversions, creating relationships and building trust can be accomplished while using while using content in conjunction with these tools.
However, if you have a brick and mortar store then digital marketing will compliment and support your offline marketing efforts to help drive traffic into your business. Although the goals and intentions are the same, some of the platforms and tools will be different.
While there are hundreds of ways to execute a digital marketing or social media campaign and just as many ways to calculate the ROI of social media, the general consensus is that blogging, Facebook, Twitter, Youtube and many others are worthwhile tools that can add a lot of value to your marketing campaign.
Here are some tips to keep in mind while engaging in a social media or digital marketing campaign.
1. Know your audience
2. Stay human- digital marketing is about engaging with people not brands.
3..Listen, listen, listen and respond.
4. Have one voice of your brand and keep the voice consistent. If you're a small business this is much easier to achieve, if you're a corporation it's important to have either a team or a person keep the same voice.
5. Know your tools and how to use them.
6. Engage with your audience. Create dialogue
7. Keep a steady pace with your message, yet diversify your timing.
Search
Subscribe
Categories
no categories